Jessika Savage

Author

As the Global Digital Marketing Manager at Roboyo, I am a creative and results-driven marketing professional driven by a passion for technology, data, and the digital landscape. I have worked at Roboyo for over 2 years and prior to this worked a variety of Digital Marketing roles within the Tech sector.

My responsibilities include:
Developing and implementing digital marketing strategies: Crafting comprehensive strategies encompassing social media advertising, display ads, SEO, SEM, and PPC to maximize brand visibility and drive conversions.
Measuring key performance metrics: Analyzing website traffic, audience engagement, bounce rate, and ad spend return on investment to assess campaign effectiveness and inform optimization efforts.
Preparing reports on campaign performance: Generating detailed reports on campaign performance and collaborating with third-party agencies to refine strategies and improve results.
Optimizing content for on-page SEO: Conducting keyword research, analysis, and implementing on-page optimizations such as meta titles, meta descriptions, internal linking, and image alt-text to enhance search engine visibility and drive organic traffic.
Analyzing and implementing SEO strategies: Reviewing and implementing SEO strategies to drive high-quality website traffic and improve conversion rates, including technical optimizations to enhance website speed and health.
Coordinating digital support for global marketing campaigns: Collaborating with the wider marketing team to provide digital support, including website and SEO expertise, for global marketing initiatives.
Troubleshooting and managing website issues: Responding to and managing website issues with the support of third-party agencies to ensure optimal website performance and user experience.
Utilizing advanced analytics software: Leveraging advanced analytics tools to identify customer touchpoints and assess the end-to-end customer experience across the Roboyo website.

With a meticulous approach to optimization and a commitment to driving business growth through innovative digital strategies, I thrive in dynamic environments where I can leverage my expertise to deliver tangible results.